Accountabilities:
- Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals.
- Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion.
- Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion.
Requirements:
- Strong analytical skills and experience with A/B testing, SEO, SEM, and content marketing.
- Ability to develop and execute growth strategies across digital channels (paid, organic, email, content, referrals, etc.).
- Proficiency in managing and optimizing campaigns to drive ROI-positive growth.
Benefits:
- Participation in a profit sharing bonus plan.
- Full-time employees eligible for a range of benefits including medical, dental, and vision insurance.
- 401(k) participation with company match.
Arizona General
Arizona General is currently looking for a Growth Marketing Specialist. In this role, you will be at the forefront of executing and optimizing growth initiatives across various marketing channels.