Vice President, Growth Marketing

Acquisition Strategy:

• Build a scalable acquisition marketing function to drive membership and revenue growth.
• Lead all paid acquisition efforts and manage demand generation and brand paid media budgets.
• Optimize inbound marketing channels and conversion rates across digital platforms.

Retention & Engagement:

• Design and implement strategies to retain and engage members throughout the customer lifecycle.
• Collaborate with membership and program teams to ensure messaging and experiences foster long-term engagement.

Team Leadership:

• Build and shape a high-performing marketing team structure aligned with GSUSA’s growth priorities.
• Lead and mentor teams across Membership Marketing, Revenue Marketing, Paid Media, and Marketing Technology.
• Foster a culture of innovation, accountability, and performance.