Sr. Director, Social and Paid Media

Team Leadership & Agency Management:

• Lead, coach, and develop a high-performing digital media team.
• Oversee paid media agencies, social creative vendors, creator partners, and freelancers.
• Allocate resources on high-impact initiatives.

Organic Social Strategy & Performance:

• Oversee GSUSA’s organic social media strategy and content roadmap across all national channels.
• Bring clarity and direction to cross-functional initiatives.
• Translate strategy into clear, actionable direction for internal teams, agencies, and partners.

Paid Media Strategy & Performance:

• Lead GSUSA’s paid media strategy, partnering closely with analytics to measure performance and improve efficiency.
• Manage the national paid media agency, ensuring high-quality strategy, execution, creative, and reporting.
• Partner with a Paid Media Strategist to strengthen paid media expertise and optimization across key initiatives.