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Social Execution & Performance Ownership:
- Execute and optimize paid social campaigns across platforms and formats
- Own in-platform setup, including audiences, bidding, pacing, creative rotation, and measurement alignment
- Monitor performance and adjust investment based on efficiency and effectiveness goals
Client & Strategy Partnership:
- Partner with Client Strategy to ensure social activation mirrors approved plans
- Translate performance data and creative insights into optimization recommendations
- Participate in client conversations as an execution authority
Channel Collaboration & Capability Building:
- Support Social Channel Managers and Coordinators through task guidance and QA
- Contribute to documentation, testing efforts, and evolving activation standards
- Collaborate with Analytics to support learning and optimization
Goodway Group
Goodway Group is an independent, remote-first media and marketing services firm with a 90+ year history. They have a diverse team of digital strategists, media practitioners, technologists, and data scientists and have won awards for marketing technology and inclusive remote-first places to work.