Key Responsibilities:
- Write creative briefs autonomously, grounding every recommendation in performance data and cultural trends.
- Develop clear strategic rationale for each brief, including what we're making, who it's for, why it will work, and how we'll know.
- Partner with editors to prioritize visual strategy and give feedback rooted in strategic intent.
What You'll Bring:
- 5+ years of experience in creative strategy, content strategy, or similar roles with exposure to data and production.
- Strong analytical skills and comfort with data/analytics tools; ability to draw conclusions and make recommendations.
- Excellent collaboration skills to work across brand, editorial, and creative teams.
Perks:
- Unlimited PTO and paid company holidays with pop-up bonus holidays.
- Medical, dental, vision coverage with HSA match, and 100% paid parental and caregiving leave.
- Professional development stipends, mental health resources, and flexible WFH options.
Greenlight
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. They serve more than 6 million parents and kids and foster a collaborative culture focused on creating a better future for the next generation.