CRM Content Writer for Asia

As a CRM Content Writer, you will craft engaging, personalized, and localized CRM communications (email, SMS, push, in-app) that strengthen customer relationships and drive retention, engagement, and loyalty. Working within the Asian region and across global campaigns, you’ll combine creativity with data insights to deliver content that resonates with diverse audiences. Key Responsibilities: Write clear, compelling, and on-brand CRM content tailored to global, regional, and local audiences. Adapt messaging for different geographies, languages, cultural nuances, and customer segments. Partnership with CRM managers, localization specialists, and designers to create impactful multichannel campaigns and journeys. Contribute to brainstorming sessions and ensure alignment with brand tone, strategy, and objectives. Support A/B and multivariate testing by producing copy variations and analyzing performance results. Use data-driven insights to refine messaging, increase engagement, and improve retention outcomes. Maintain a content library with reusable templates and best practices. Stay ahead of industry, regulatory, and regional content trends to ensure relevance and compliance.