Paid Social Associate

As Paid Social Associate, your #1 focus is launching, scaling, and optimizing Meta (Facebook/Instagram) campaigns that generate high‑quality leads for our legal teams. You’ll turn business goals into channel‑ready plans, build clean account structures, keep budgets on pace, and run disciplined experiments that cut CPL and raise signed‑case volume. You will translate case‑specific goals and CAC/CPL targets into Meta media plans—audience frameworks, creative testing matrices, flighting, and budgets aligned to intake capacity and firm objectives. You will maintain SOPs, pre‑launch checklists, and naming/UTM standards. Document outcomes from each experiment so the team keeps compounding wins.