Senior Product Marketing Manager

The Senior Product Marketing Manager will take up a global remit in building up the Product Marketing pillar within Wave. This role has the opportunity to influence and help shape the product roadmap of one of Africa’s most successful tech startup, and change the lives of millions across the continent. In this role, you'll: Partner closely with Global Product and Local Marketing teams to drive growth across our product portfolio via the development of compelling campaigns and co-developing product roadmap. Build up a deep understanding of each product line working closely with product managers. In return, you’ll share meaningful customer data, local market insights to influence and inform product development strategy overall. Bring local marketing teams up to speed on product USPs and launch timing. You’ll work together to identify target segments, and deliver on campaigns for new product launches and existing product reputes. Identify and analyse product and campaign KPIs to measure campaign performance and in turn inform subsequent initiatives. Regularly provide intel on both global and local market competitive landscape to the wider company, with insights on the so-what’s and considerations for Wave. Coach, mentor, and lead a small local product marketing team in a people leadership role, who will also help you gather local market insights.