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Leadership
Team Leadership:
- Lead, build, and develop a high-performing media team across the US and Mexico.
- Directly manage US Channel Leads and Mexico-based Media Execution team, setting clear goals and priorities.
- Own hiring, onboarding, performance management, and career development.
Quality & Operations:
- Define excellent media execution and establish a scalable QA framework.
- Translate global standards into practical playbooks and workflows.
- Drive automation and AI-assisted delivery to improve efficiency.
Client & Commercial:
- Act as senior escalation point for media clients.
- Partner with Client Services to retain and grow client relationships.
- Own media team's contribution margin and utilization, supporting pricing and scoping.
Incubeta
Incubeta is an AI-powered, end-to-end marketing agency that helps ambitious brands harness marketing as a driver of sustainable growth. Operating across 18 countries since 2001, the company combines global reach with local expertise and values an entrepreneurial mindset, accountability, and collaboration.