Job Description
Responsibilities:
- Forecast budget allocation and manage budgets daily for maximum ROI.
- Take ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
- Collaborate with CRO to design and deploy A/B tests improving core metrics.
Creative Performance Leadership:
- Own weekly performance analysis for creative testing framework.
- Provide weekly & monthly creative insights revealing platform patterns.
- Lead Creative Strategists to drive data-backed creative iterations.
Process & System Development:
- Design and document cross-functional workflows for acquisition goals.
- Maintain up to date SOPs for all creative and media buying processes.
- Implement continuous process improvement for speed, scalability, and quality.
About Alpha Lion
Alpha Lion is a sports nutrition company that champions personal excellence. They have experienced explosive growth and have a "Superhuman" ethos, encouraging relentless self-improvement and resilience.