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AppsFlyer
Channel Performance:
- Own commercial health of mobile channel including installs, activation, retention, and engagement metrics.
- Drive towards targets and rally teams when numbers shift.
- Report channel health to Commercial and Product leadership.
User Journey & Strategy:
- Map and improve full mobile journey from store to reactivation.
- Maintain prioritized backlog of friction points and growth opportunities.
- Partner with Product to influence mobile roadmap with commercial priorities.
Platform & Stakeholder Management:
- Act as main contact for Google and Apple relationships.
- Coordinate app release readiness including feature rollout and store updates.
- Champion mobile-first standard and raise quality bar across the business.
KTO Group
KTO Group, founded in 2018, is an iGaming company transforming online gaming with a focus on transparency and player satisfaction, operating in sports betting and online casino. It is a rising leader in LATAM, ranked among Brazil's top 10 iGaming brands, with a culture of diversity and inclusion.