Field Marketing Manager

This role involves several key responsibilities:

• Developing and implementing field marketing strategies to boost market presence and support sales goals.
• Planning and managing local, regional, and national events, such as fitness conferences and user groups.
• Driving local lead generation through grassroots activities, partnerships, and community marketing.

Key activities include:

• Owning the execution of both in-person and virtual field events to ensure smooth operations and excellent attendee experiences.
• Collaborating with sales, demand marketing, and other teams to align field initiatives with broader campaign goals.
• Monitoring market trends and event performance to optimize strategies.

The role involves:

• Leading campaign planning and reporting; updating the VP of Demand Marketing and other stakeholders on performance.
• Managing field marketing budgets and ensuring ROI.
• Working with product, content, and digital teams to create cohesive marketing programs.