Marketing Director

As Marketing Director, you will shape the core marketing strategy of GraphAware and GraphAware Hume, our connected data analytics platform. Your key responsibilities will include: Marketing strategy : Understand the company’s strategy. Design the marketing strategy and plan. Execute it effectively, and translate it into clear team focus and priorities. Brand building and awareness : Build a brand that aligns with our long-term goals through strong strategy, planning, and execution. Act as a guardian of consistent messaging and representation of who we are across all channels. Maintain a strong public profile that reassures the market we are the right partner. Content and thought leadership : Develop clear, high-quality content that speaks directly to our audience and reflects a deep understanding of their challenges. Position the company as a credible voice in our field - insightful, practical, and worth listening to. Lead Generation : Set up the funnel and the overall measurement and evaluation system, including key metrics. Drive inbound lead generation by creating and promoting high-quality content. Assess the role outbound should play in our go-to-market approach. Sales support and partner management : Support the sales team by developing high-quality assets that communicate our value and align with our branding. Define and implement a practical approach to equip partners with the right messaging, tools, and materials to help them sell effectively. Events and webinars : Own and maintain a strong, up-to-date events and webinars calendar that supports our goals. Ensure every event is well-organized, high-quality, and delivers clear value to our audience. Team leadership : Provide clear focus and priorities for the team, grow its capabilities, and establish marketing as a strong, strategic function within the company. Communication : Work closely with the COO, CEO, and Sales team to stay aligned on goals and priorities, while maintaining clear, consistent, and professional communication at all times.