Lead strategic marketing campaigns for key product areas, working closely with colleagues in product, design, marketing, sales, and more. Help to establish the function within the marketing team and across the company, delivering measurable impact by crafting compelling messaging, positioning products effectively, and ensuring successful launches.

As a Product Marketing Manager, you will develop product positioning and messaging to resonate with the target audience. You will plan and execute successful product releases and launches, including onboarding materials. You will also conduct market research to identify trends and inform product improvements.

Drive the free-to-paid conversion strategy, in-product upgrade motions, and overall PLG growth engine. As the PLG Product Marketing Leader, define and execute the strategy to drive in-product conversions, self-serve adoption, and expansion within our freemium and trial user base.