Lead brand marketing strategy by defining and executing brand-building initiatives to expand awareness and strengthen market positioning. Partner with revenue marketing, content, and communications to develop multi-channel campaigns that drive measurable brand lift. Steward the Drata brand by maintaining consistency in brand messaging, voice, and visual identity across all channels and internal teams.
As Director, Brand & Content Marketing, you’ll be the steward of Recharge’s masterbrand and the architect of the stories that make us unforgettable, leading a multidisciplinary team spanning brand design, campaigns, and editorial content. You will define and evolve Recharge’s brand identity and narrative across every channel and asset, driving brand expression from high-impact hero moments to nuanced microcopy and motion.
Drive retention and cross-sell across the customer base by developing and executing customer marketing strategies that drive product adoption, nurture loyalty, and transform satisfied users into vocal advocates. Work at the intersection of marketing, product, sales, and customer success, ensuring customers are consistently informed, engaged, and deriving maximum value from Bridge. Support GTM strategies including creating in-app messaging, customer newsletters, user communities, loyalty programs, review generation, case study development, customer events and webinars.
Own Paddle’s customer storytelling, advocacy, and community-building efforts, supporting both our PLG and sales-led motions with high-impact case studies, testimonials, and references, while also building community connections that fuel events, ABM, campaigns, and content.