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Marketing Strategy & Execution:
- Own the end-to-end marketing strategy with a strong focus on execution and measurable outcomes.
- Translate company and revenue goals into clear marketing plans, campaigns, and initiatives.
- Ensure marketing efforts are tightly aligned with Sales, Product, and GTM priorities.
KPI Ownership & Performance Management:
- Define, track, and report on core marketing KPIs.
- Use data to prioritize initiatives, adjust campaigns, and improve overall marketing effectiveness.
- Establish clear accountability for results across all marketing programs.
Content & Thought Leadership:
- Oversee content-driven marketing efforts, including blogs, case studies, product narratives, and thought leadership.
- Ensure content supports awareness, consideration, adoption, and expansion use cases.
- Partner with Product and Engineering to translate technical capabilities into clear, outcome-oriented messaging.
FlowFuse
FlowFuse builds and executes measurable, outcome-driven marketing engines that directly supports company growth. They are a startup environment that is results oriented and focused on impacting revenue.