Marketing Technology Director

This dual role involves commanding marketing technology for Liquid Death, managing CRM, and developing data-centric digital products worthy of its own startup. The role involves leading martech initiatives, managing the brand’s digital platform, and driving 1P data and CRM strategy. This role will partner with IT and the Liquid Death brand team to continuously improve LiquidDeath.com, deliver award winning campaigns on brand and in a compliant manner, and act as an architect of important initiatives like conversion programs at retail, and ad hoc campaigns. Core responsibilities include brand digital experience and ecommerce practice, front and back end optimization (HTML, Shopify), CRM growth, email/SMS campaign execution, lifecycle management, and supporting media incrementality through building and maintaining a scalable data lake. The role involves managing developers, designers, and external agencies.