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Strategy and Leadership:
- Develop and Own the Paid Social Strategy: across platforms to meet lead generation and ROAS targets.
- Budget Management: Oversee the paid social budget, ensuring optimal allocation across channels.
- Cross-Functional Collaboration: Partner closely with Creative, Data, Engineering, and Brand teams.
Execution and Presence:
- Advanced Campaign Management: Design, execute, and optimize highly complex and large-scale paid social campaigns.
- Measurement & Attribution: Own the measurement framework for paid social and drive innovation in attribution.
- Creative Strategy: Define the data-backed creative requirements necessary for campaign success.
Empowerly
Empowerly is an ed-tech company with a mission to empower students to become the most successful version of themselves via expert college counseling and tools. They have raised $30 million from top-tier investors and operate on a remote-first basis.