Vice President, Sports Strategy

Collaborate with cross-agency teams to write powerful sports strategies, creative briefs, and go-to-market plans. Develop strategies that fully leverage a portfolio of sports partnerships and rights, maximizing reach, relevance, and return. Define the role of sports within broader brand strategy, ensuring alignment with media, audience, and performance goals. Guide research and analytics to uncover fan insights, track performance, and inform future planning. Transform research into a constant stream of inspiration, insights and thought starters for a cross-agency creative team. Create consumer journeys and define messaging architectures that connect the brand to sport/fan experience. Understand and monitor the insurance landscape.