Senior Email Marketing Specialist

Take the reins on strategy, execution, and performance for a variety of client campaigns. From bold subject lines to smart segmentation and optimized automation, drive engagement and loyalty that delivers measurable results. Lead the development of full-funnel email marketing strategies that align with client goals. Write, design, and build compelling email content that boosts open rates, CTR, and conversions. Segment audiences using behavioral data and demographics to create personalized experiences. Set up and execute A/B tests across subject lines, content, and send times. Build automation workflows to nurture leads and drive customer retention. Monitor email deliverability, maintain sender reputation, and ensure compliance (CAN-SPAM, GDPR, etc.). Track and analyze performance metrics then turn those insights into action. Collaborate with clients and internal teams, presenting results and opportunities for growth. Mentor junior team members and contribute to a culture of curiosity and continual improvement.