Growth Marketing Lead

Responsible for scaling Trust Wallet’s organic and paid acquisition channels globally, owning strategic growth experiments, and partnering closely with Product, Engineering, and Brand teams to drive user adoption across markets. Key responsibilities include developing and executing a global SEO roadmap, conducting audits and keyword research, and leading App Store Optimization (ASO) strategy across iOS and Android for key markets. Also includes planning and executing paid acquisition campaigns across various platforms and optimizing for cost-effective installs, retention, and user quality.