Digital Product Manager 1

At Abercrombie & Fitch, the Digital Product Manager 1 leads at the intersection of business, technology, and design to define and deliver customer-first, digitally enabled experiences throughout the ecosystem for our global brands. This highly visible and collaborative role is focused on identifying and delivering value within their respective digital product area as part of A&F’s User Experience and Digital Product Team. This role operates strategically in developing the vision and direction for their digital product area while tactically inspiring cross-functional teams and leading the daily activities enabling their product area. Developing compelling digital product visions and strategies grounded in customer needs, business goals, data and insights. Translating product vision into outcome focused roadmaps that communicate clear direction and digital product priorities across the organization based on the value that will be delivered. Managing multiple stakeholder expectations while delivering on the product vision, ensuring decisions that impact the product are grounded in material business and customer benefits. Establishing product goals, metrics, and analytics to measure product value outcomes; managing and grooming a product backlog based on performance while maintaining balance between innovative capabilities and foundational refinements and enablers. Analyzing consumer needs, current market trends, and potential partnerships from a build/buy perspective; assessing current competitor offerings, identifying opportunities for differentiation. Partnering with finance and other teams as needed to develop business cases and benefits to support investment in product features and functionality. Delivering the product’s value through a highly-collaborative, cross-functional team comprised of business, technology, and design disciplines working in an agile framework. Engaging relevant stakeholders to create deployment plans and internal communications; ensuring product capabilities are positioned for successful adoption across functions and brands. Providing end-to-end subject matter expertise for the digital product internally and as the primary point for any needs related to the product area. Participate and lead digital product activities (story mapping, scrums, stand-ups, design reviews, sprint demos, sprint planning, retrospectives, etc.) Translate and document requirements in the format of product epics, features, user stories and acceptance criteria. Provide product level guidance across the UX & Digital Product Team