Lifecycle/CRM Manager

We are seeking a Lifecycle/CRM Manager to own an increasingly strategic and exciting channel in our marketing mix. This role will manage email, push, in-app, SMS, and social media to increase revenue, retention, and engagement throughout D2C and B2B lifecycles. Reporting to the Director of Brand and Content, this role will own the strategic marketing communications for both our Broker and Consumer audiences throughout the entire customer lifecycle –including but not limited to phases like lead nurturing, onboarding, activation, education, expansion, win-back, etc. This role will also own and drive the key business metrics and relevant KPIs for this function. The ideal candidate will be excited to roll up their sleeves and contribute to our fast-growing company on their first day. This entails designing strategy for existing and new lifecycle channels, partnering with Product and Insurance teams, auditing and optimizing existing marketing lifecycle campaigns and customer segments, identifying cohorts, building workflows, experimenting, developing and executing a revenue-generating consumer-facing e-newsletter, and owning reporting.