Senior Creative Strategist

About the Role:

• You will own the creative strategy cycle for assigned brands or campaigns, turning research and performance data into winning paid-social ads.
• This is not simply a scriptwriting role; you need to understand why ads win or fail and use that insight to improve creative.

Responsibilities:

• Conduct customer, product, competitor, and market research; identify desires, problems, and buying motivations.
• Develop creative angles, hooks, and testing hypotheses; write direct-response scripts and production-ready briefs.
• Analyze ad performance, document test results, and provide clear feedback to editors and designers.

What We're Looking For:

• At least five years in creative strategy, performance marketing, or direct-response advertising, with three years owning DTC creative.
• Extensive experience with Meta advertising and high-volume creative testing, plus a portfolio of scripts, briefs, and finished ads.
• Strong skills in customer psychology, performance analysis, and independent decision-making.

What We Offer:

• 7000-10,000 base compensation with uncapped performance compensation of 1-2% of ad spend.
• An established production team with 30+ video editors, dedicated designers, and access to research and AI tools.
• Ownership, autonomy, and potential progression into Lead or Head of Creative Strategy roles.