Job Description
Drive performance marketing efforts, oversee multichannel campaign execution, and ensure consistent traffic growth to key content properties. Work closely with content, SEO, and social teams to create cohesive growth strategies that align with editorial direction and audience targets. Design, launch, and optimize performance campaigns across Google Ads, Meta Ads, and X (Twitter) to drive qualified traffic and engagement. Amplify top-performing content, including insights, reports, and newsletters, to maximize impressions, CTRs, and conversions. Develop targeted campaign clusters for specific content categories. Conduct A/B and multivariate tests across creatives, ad copy, and audience segments. Partner with content, analytics, SEO, and social teams to ensure unified, audience-first growth strategies.