Product Marketing Manager

Develop and execute product marketing strategies that align with business goals and objectives. Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies. Create buyer personas, value proposition and customer journeys. Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience. Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials. Develop and implement SEO strategies to increase organic traffic to our website and generate leads. Build trust and create conversation with potential customers through events, campaigns, and specific calls to action Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap. Bring awareness to our product through content such as social media, copywriting, and blogs. This requires you to determine what type of campaign needs to be done, create a budget for the marketing endeavours, craft a project plan to map out when this content will be released and execute. Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.