Implement new chains and optimize the current ones. Set up tasks for designers, analysts, copywriters, operations team. Carry out ad-hoc project tasks according to business needs, prepare work results reports, create a communication strategy and execute casino promotions/campaigns. Basic user segmentation, grow CRM and Retention metrics. Monitor and control retention, reactivation, communication conversion metrics, MAU, and LTV. Operate processes aimed at increasing the metrics of one's stream (Sports or Casino). Design communication flows using various communication channels.