Job Description
The Senior Marketing Manager will partner with the Senior Director of Marketing to develop long-term marketing strategies that align with licensure cycles, CEU demand, and professional development trends in the healthcare space. Lead the planning and execution of omni-channel campaigns across digital (SEO, SEM, paid social, email) and traditional (direct mail, print) channels. Manage a marketing coordinator and coordinate with copywriters and designers, overseeing campaign prioritization based on business needs, regulatory calendars, and customer segments. Launch and monitor integrated marketing campaigns tailored to licensed healthcare audiences across states and disciplines. You will manage content calendars, campaign timelines, and testing plans to optimize channel performance, overseeing direct mail strategy and execution, aligning physical touchpoints with digital journeys. The role involves analyzing performance using PowerBI, GA4 and Looker Studio dashboards, and translating data into actionable insights to improve campaign efficiency and ROI.
About Colibri Group
Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001.