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Narrative & Strategy:
- Develop narrative frameworks and messaging architectures.
- Identify and prioritize story arcs that resonate across Carrot’s B2B2C ecosystem.
- Craft communications that speak to multiple decision-makers and influencers.
PR & Media Relations:
- Lead earned media strategy end-to-end, from story ideation and pitching to media briefings and follow-through.
- Build and maintain strong relationships with trade media and reporters.
- Drive a steady drumbeat of tier-one and trade press coverage.
Executive Communications & Thought Leadership:
- Serve as a trusted communications partner to the CEO and Chief Medical Officer.
- Ghostwrite executive content.
- Build and manage a thought leadership platform for key executives.
Crisis & Issues Management:
- Develop and maintain a crisis communications playbook.
- Lead real-time communications strategy during sensitive or high-risk situations.
- Stay calm and decisive under pressure.
Carrot
Carrot is a global, comprehensive fertility and family care platform, supporting members and their families through many of life's most memorable moments. They are trusted by many of the world’s leading multinational employers and health plans. Carrot offers localized support in over 170 countries and 25 languages.