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Strategy & Ideation:

  • Deep research on avatars, angles, objections, hooks, and awareness stages
  • Creating concepts for high-converting video ads and static ads
  • Identifying winning patterns and iterating aggressively

Execution:

  • Scripting performance ads
  • Briefing & managing editors and designers
  • Directing content shoots and sourcing UGC (with budget ownership)

Optimization:

  • Analyzing ad performance & pulling actionable insights
  • Scaling winning creatives and killing losers
  • Building structured processes for testing, iteration & optimization

DTC Brands

They are a portfolio of high-growth DTC brands. They are not corporate, with no micromanagement or pointless rules, and build the business around the people who perform.

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