Marketing Programs Specialist

Own the global webinar program - working with B2B and B2C owners on topic ideation, speaker coordination, platform management, promotion, and post-event analytics. Own the global email program and partner with B2B and B2C owners on strategy and execution. Partner with the Director of Demand Generation to align webinar programming with overall demand gen strategy and pipeline goals. Collaborate with marketing teams to localize webinar content and ensure alignment with regional priorities. Manage webinar promotion through email, social, paid media, and nurture programs, coordinating cross-functionally to ensure integrated campaigns. Track and analyze performance of webinars, providing insights and recommendations to continuously optimize reach, engagement, and conversion. Work closely with the marketing counterparts to support BDR and sales teams with assets and plans to support follow-up + conversion. Support additional marketing initiatives as needed, including campaign planning, email creation, content development, and event support.