Job Description
As a Performance Marketing, Sr. Manager, you will own strategy and execution across Paid Social, Influencer, Programmatic, and emerging channels. Manage performance agency relationships and hold them accountable to efficiency and volume KPIs. You will forecast, pace, and optimize toward CAC, ROAS, and lead quality goals. Also, you will brief and traffic creative assets for legal approvals with support and automation tools.
You will lead creative testing initiatives with an eye toward continuous improvement and collaborate with Content, SEO, and Product Marketing on integrated campaigns. Launch new channels and sunset ineffective ones, translate data into insights and insights into decisions, and work cross-functionally with Legal on consent, disclosures, and ad copy best practices. Work with Operations on delivering desired lead mix.
About Zinnia
Zinnia is the leading technology platform for accelerating life and annuities growth that simplifies the experience of buying, selling, and administering insurance products.