This is your opportunity to take full ownership of marketing strategy, budgets, and growth for a global product that already ranks among the top in its niche. You will lead the charge toward $ 1.2M monthly marketing spend, driving impact across acquisition, retention, and monetization in Tier-1 markets. Lead strategic product marketing: develop and execute a comprehensive growth strategy. Scale the product to a monthly budget of $1,200,000 within defined KPIs. Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI. Lead, hire, and grow your team — hold 1:1s, performance reviews, and expand the department. Deep understanding of unit economics, cohort analysis, and performance marketing metrics is needed.