Senior Shopper Insights Manager

Responsibilities:

• Anticipate emerging shopper, retailer and channel shifts and proactively frame implications for category growth, assortment and activation.
• Lead the development and ongoing evolution of the shopper insights roadmap for assigned retailers and channels, ensuring alignment to category growth objectives and retailer strategies.
• Prioritize insights initiatives based on business impact, timing and strategic relevance.

Qualifications:

• BA/BS degree in Sales, Marketing, Finance or related field
• 6+ years of experience in Shopper/Consumer Insights, Category Management, or Analytics within a CPG, brokerage, or similar environment
• Deep understanding of Mass channel shopper behavior, retail dynamics, and category decision drivers