Marketing Automation Specialist

The Marketing Automation Specialist will be responsible for managing and executing email outreach campaigns to leads and existing clients. They will build and maintain marketing funnels, including proper tagging and segmentation for audience targeting. The specialist will enter newsletters, promotions, and customer data into KEAP (Infusionsoft) CRM system, generate regular reports to track invoices, and follow up on pending payments. Collaboration with cross-functional teams to ensure data accuracy and campaign effectiveness is crucial, as is continuously improving marketing automation processes based on analytics and performance metrics. The role requires strong attention to detail and the ability to manage multiple projects independently.