Paid Media Manager

As a Paid Media Manager, you will:

• Develop and manage a full-funnel paid media strategy across platforms like Meta, Google, YouTube, and TikTok.
• Lead media planning, budgeting, and ongoing optimization efforts, ensuring efficient allocation of resources.
• Monitor and analyze campaign performance, translating data into strategic recommendations.

Collaboration and Optimization:

• Collaborate with creative and content teams to ensure assets are optimized for performance and brand alignment.
• Partner with influencer, social, and lifecycle marketing leads to maintain cohesive messaging across channels.
• Build and maintain strong relationships with external partners, including Meta, Google, and TikTok reps.

Technical Oversight and Reporting:

• Oversee proper implementation of pixels, conversion tracking, and event-based targeting in partnership with analytics teams.
• Support forecasting efforts for spend, performance, and acquisition targets.
• Contribute to crisis management planning alongside our PR agency.