Staff Data Scientist, Marketing

Role:

• Own the Insurance vertical's primary modeling work end-to-end with measurable ROAS impact
• Deliver buying models that maintain positive ROAS and quality
• Drive lead quality improvements across our portfolio of brands: Messaging, Funnels, Content/Listicles, and more

Competencies:

• Business-first framing: starts with the problem and the metric, not the model
• Full-stack ownership: stays engaged from problem definition through deployed performance
• Proactive communication: closes loops without being chased

Nice to Haves:

• Sophisticated ML at companies where paid digital media is core to the business model
• Creative embeddings work: incorporating embeddings of creatives, videos, headlines, and search into paid media models
• Insurance domain experience