Customer / Upsell Marketing Specialist

Maximize customer adoption, retention, and expansion through targeted programs and campaigns. Map the post-sale journey, identifying key moments to educate, delight, and upsell customers. Build multichannel programs (email, in-app, webinars, events) that drive feature adoption and contract growth. Cultivate advocates for case studies, testimonials, and peer-to-peer referrals. Segment accounts by health, usage, and intent; trigger targeted messaging. Provide CSMs with nurture tracks and renewal/upsell materials; surface product-usage insights. Track churn, net revenue retention, and upsell metrics; present findings and iterate.