Paid Social Media Supervisor, (Healthcare)

Successful end to end management & strategic oversight of designated paid media accounts. Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations. Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction. Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets. Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success. Continually work to learn new strategies, test new platforms, and expand offerings. Responsible for generating reporting, writing insights & communicating with the client for designated accounts. Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions. Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.