You will design and implement a content strategy to amplify Cardata’s positioning and messaging, identifying the right context mix and ensuring multi-channel storytelling. You will evaluate content performance using data to make recommendations, stay on top of industry trends, and combine those trends with proprietary data to build original thought leadership content across channels. You'll also be responsible for all SEO initiatives, aiming to expand inbound organic traffic, and own the AEO workflow to ensure presence in LLMs.