Responsibilities:
- Develop and execute personalized lifecycle marketing strategy across email and SMS channels, owning KPIs and reporting frameworks.
- Collaborate with Data & Analytics to enhance audience segmentation and leverage AI-driven insights for personalization at scale.
Required Skills & Experience:
- 5+ years of direct-to-consumer lifecycle marketing experience with hands-on proficiency in Iterable and tools like Looker or Tableau.
- Strong strategic and analytical thinking, with experience in regulated industries like healthcare and familiarity with HIPAA compliance.
Compensation & Benefits:
- The role offers a competitive salary range based on geographic location, equity in the form of stock options, and target bonus incentives.
- Comprehensive benefits include medical, dental, vision, 401k, generous PTO, and paid parental leave, alongside voluntary plans for FSA, HSA, and commuter options.
Octave
Octave operates in the healthcare sector, focusing on providing behavioral health services. The company emphasizes an inclusive workplace culture and uses technology, including AI tools, to support its operations and hiring processes.