Director of Performance Marketing

Strategic Leadership:

• Lead the evolution of paid media strategy across core and emerging channels, focusing on measurable improvements in pipeline efficiency and ROI.
• Design and run continuous experimentation across targeting, creative, bidding, and landing pages to optimize performance metrics.
• Act as a strategic partner across the Marketing team, influencing messaging, campaign strategy, and targeting.

Performance & Analytics:

• Build and maintain dashboards and reporting frameworks to ensure accurate attribution and connect spend to pipeline and revenue.
• Translate performance data into clear insights and actionable recommendations for executive stakeholders.
• Drive ongoing optimization loops to improve conversion rates and overall paid channel efficiency.

Cross-Functional Execution:

• Partner with Marketing and Product teams to build and optimize web experiences using UI-based tools, aligning with SEO and AEO strategies.
• Collaborate with Growth, Sales, and Marketing on ABM strategy, supporting account targeting, segmentation, and channel programs.
• Identify and scale new acquisition channels through structured testing frameworks, establishing repeatable systems for campaign execution.

Candidate Profile:

• Bring 6-10+ years of performance marketing experience, ideally in B2B SaaS or HR Tech, with deep expertise in LinkedIn Ads and Google Ads.
• Possess a builder mentality, comfortable creating structure, processes, and systems from the ground up in a remote, high-impact role.
• Demonstrate an analytical mindset, strong communication skills, and the ability to influence without direct authority.