Job Description
The role is responsible for leading a team of brand and campaign managers, each of which manage cross-functional projects through the annual planning cycle and execution of Open Season.
- You will manage strategic plan development, forecasting responses and leads, tactical calendar, media mix inclusive of pro-forma development.
- You will ensure direct response best practices are incorporated to optimize conversion and meet annual growth targets.
- You will lead the team of internal Subject Matter Experts on Health Payor strategic insights, consumerism, and best practices, with keen insights on demand generation strategies and tactics.
- You will develop talent by championing the training and development of foundational consumer insights and best practices.
About G.E.H.A
G.E.H.A is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees and their families.