Job Description
Engagement Design and Event Strategy: Lead the strategy, design, and programming of AMA’s professional community events, including the Symposium for the Marketing of Higher Education, Executive Marketer Summit, and expand to future flagship gatherings. Translate AMA’s strategic goals and audience insights into event concepts, content frameworks, and experiences that drive measurable impact. Design gatherings that foster authentic connection, community learning, and shared purpose.
Program & Content Development: Develop and curate event programming that reflects emerging marketing trends, thought leadership, and community priorities. Identify and manage diverse speakers, facilitators, and contributors to ensure content quality, relevance, and inclusion. Lead volunteer planning committees to co-create content and engagement strategies that align with event goals and audience needs.
Community Engagement & Volunteer Collaboration: Facilitate advisory groups and planning committees, creating purposeful collaboration that advances AMA’s mission and reinforces the value of belonging. Extend engagement beyond live events through digital activations, community discussions, and follow-up experiences that sustain connection. Embed diversity, equity, inclusion, and accessibility principles into every stage of planning and execution
About American Marketing Association
As the leading global professional marketing association, the AMA is the essential community for marketers.