Create engaging marketing campaign concepts from scratch, conduct research to identify creative opportunities, and prepare detailed briefs to guide designers and creators. Evaluate the business impact of creative assets and collaborate with marketing, design, and content teams. Manage asset and video production with designers, influencers, and creators.

Imagine launching your own brand with the support of a powerhouse e-commerce team, turning your entrepreneurial vision into reality. You will refine the product journey by leveraging customer insights to boost satisfaction and manage churn rates. At the same time, you’ll have the creative freedom to introduce products, strategically increasing AOV to deliver maximum impact.

This role involves planning, implementing, and overseeing marketing strategies that support SwagUp’s accelerated growth trajectory, focusing on the SMB and consumer business segment. The Head of Marketing will oversee the entire customer journey, understand user pain points, and work with technology teams to enhance user experience. This role requires someone entrepreneurial and analytical to drive optimal business results and growth.

This is a hands-on role, deeply involved in executing projects, ensuring accuracy, and continuously improving based on customer feedback. Responsibilities include product development & improvement, customer feedback analysis, market research & innovation, customer support collaboration, and marketing support.