Responsible for developing and executing a content strategy to build brand awareness, generate and progress the pipeline, and increase customer retention for LivePerson. You will own the production and drive the distribution and performance of high-quality marketing assets, with an emphasis on long-form editorial content, customer stories, industry thought leadership, and data-driven storytelling.
This is a unique opportunity to build the foundation for content strategy across the full customer journey—from initial discovery to onboarding, activation, and expansion, playing a pivotal role in shaping messaging that drives growth, working across surfaces that blend marketing, product, and AI-generated content, requiring deep expertise in content design and growth experimentation.
As the first full-time content hire, work closely with growth, product, and sales to create content that educates, converts, and delights. Plan and execute a high-leverage content calendar, write compelling content across web, email, and social, and collaborate on GTM launches and product storytelling. Scale SEO strategy with measurable traffic and lead generation goals and bring a fresh voice to the brand content.
The Creative Director will help reach and build an audience, increase sales-qualified opportunities, and position Capsule as a thought leader. Capsule aims to become the industry-leading learning center for all things enterprise video and be known as the company that trained an entire generation of employees to harness the power of video.