This role will have a key role in building a world-class pipeline generation engine that prepares the company for years of hypergrowth. The right candidate is a strategic thinker who is excited about funnel data, automations, high-performance paid marketing campaigns and B2B sales. This person will be working very closely with the VP of Marketing.
The Direct Marketing Project Manager will oversee the full lifecycle of direct marketing campaign projects and strategic initiatives working with direct marketing and analytics leadership to ensure campaign readiness for key programs. The manager will define, implement, and support direct marketing projects that align with AAA Life’s KPIs using AAA Life’s 1st, 2nd, and 3rd party data, serving as the subject matter expert and advocate for assigned subsets of AAA Life’s audience.