In this role, you will leverage tools like Adobe Analytics and GA4 to ensure accurate tracking and reporting of marketing campaignsβincluding ads, emails, and other key initiatives. Your work will enable data-informed decision-making and improve the impact of Lifewayβs digital strategies. This position requires deep expertise in web analytics and a passion for transforming data into actionable insights.
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Create big-picture digital solutions and deliver transformational brand experiences. Work alongside design, analytics, strategy, and development teams to help support multi-channel campaigns. Plan, configure, launch, and monitor A/B, multivariate, and automated personalization tests in Adobe Target.
Support digital campaign performance across Lifeway-owned platforms, leveraging tools like Adobe Analytics and GA4 to ensure accurate tracking and reporting of marketing campaigns. Your work will enable data-informed decision-making and improve the impact of Lifewayβs digital strategies and requires deep expertise in web analytics.
Drive experimentation and digital performance optimization across Solvd's digital platforms. This role will serve as a strategic partner to product teams, providing expert guidance on test design, data analysis, and program valuation. Bring a strong analytical mindset, deep technical expertise, and a passion for uncovering insights that drive business impact.