$191,000–$265,000
USD/year
Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels. Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights. Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams. Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies.