Drive one of Promova's most strategic product areas, Personalization & Tutoring, shaping differentiated user journeys across key customer segments, ensuring each learner gets the right experience to succeed. Generate high-impact hypotheses to improve user behavior and monetization within personalized user segments. Validate hypotheses through user research, A/B testing, and data-driven analysis. Own the full product development cycle.
You’ll partner with the founder, designers, and engineers to translate root user problems into delightful, data‑driven solutions. Expect to gather insights, draft lightweight PRDs, manage sprints, coordinate design hand‑offs, launch and analyze, and document learnings. You will deliver at least one user‑facing release every 4–6 weeks that hits agreed KPIs.
Lead cross-functional teams to develop and execute product growth experiments aimed at increasing activation, onboarding success, and user engagement. Craft and refine engagement loops through thoughtful product features, experiences, and messaging. Analyze and interpret experiment data using analytics tools and SQL to identify actionable insights and growth opportunities.