Our client is a Dubai-based, fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium, confidence-boosting hair solutions. They specialize in high-quality, natural hair products through their flagship brand—the region's pioneering Arabic online store for 100% Remy human hair extensions, wigs, clip-ins, tape-ins, aftercare, and professional salon training.
Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers.
Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations.
Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers.